Have you ever been moved to buy a sign or craft because you were enticed by the gorgeous lettering? Beautiful lettering is an art form in itself, and without the know-how, many skip the fancy or fun fonts or turn to appliques to do the work for them. Not being able to vary your crafts' lettering can limit your creativity or keep a piece from turning out just as you envisioned it.

With The Art of Creative Lettering: 50 Amazing Fonts You Can Make for Scrapbooks, Cards, Invitations, and Signs by Becky Higgins, you can learn to make your own incredible letters without cheating or compromising your vision. Her fonts vary from quirky and mod to traditional and elegant, so you'll be able to find the right lettering for any and every project.

It's truly amazing how much impact using the right lettering can have on the way a craft, card or stencil turns out. Going the extra mile to learn and use a variety of fonts will give your pieces added charm and make them more appealing to buyers who peruse your online shops or craft booths at expos. Just as the mediums you use and originality of your designs are key elements to how successful your sales are, so are the written sentiments and lettering you choose.

Buyers want to connect with your crafts, and what they say has a lot to do with whether or not they'll be compelled to make a purchase. Beyond the actual message, if the font is too frilly or plain to match their décor, it won't make sense in their homes, and they'll move on. You don't want to lose sales because your work lacks variety or that little extra something that begs buyers to take your craft pieces home.